Effects of Brand Local and Nonlocal Origin on Consumer Attitudes - The Thesis

Effects of Brand Local and Nonlocal Origin on Consumer Attitudes - The Case of Oil Change behavior of Passenger Cars Owners in Egypt - Thesis Example This is because studying and understanding the consumer behavior and purchasing habit of a group of consumers gives a marketer an idea of what to trade in. There are times that two marketers have traded in the same kind of product. However, one marketer experiences higher patronage than the other. In such a situation, it means that even with the same kind of product they are dealing in; there are some consumer preferences attached to certain aspects of the product. The oil marketing industry in Egypt is one market that has a lot to do with consumer preference for oil products. Investigations have shown that the country of origin of oil product is a major aspect of consideration for consumers. This paper is therefore being written as a research paper to study the consumer behavior of automobile users in Egypt to identify aspects of oil products that they have preferences for and the ones they less have preference for. Specifically, the aspect of oil product to be considered will be country of origin. More specifically, the paper shall investigate factors and conditions that inform their line of purchase and how marketers can take advantage of this line of purchase. Even though works of literature portray general preference for nonlocal products in most Arab and developing countries, the specific country of consideration in this paper is Egypt. Even in Egypt, the line of product to be considered is refined oil product; though the writer admits that there exists preference for other lines of product such as food, clothes and textiles. The general trend and attitude behind the way and manner consumers make purchases of products and services is very crucial to marketers. It serves as indicators for what a marketer should trade in and why. Perner (2009) explains consumer behavior as â€Å"the psychological processes that consumers go through in