The Effects Of Advertising On The Fashion Industry

The misleading body image advertised on the cover of Fashion Magazines such as Vogue and Teen Vogue, create a prejudice among women in the United States that motivates individuals to believe that there is only one body type that is beautiful and successful in society. This harmful advertising has a causal relationship with the increase in eating disorders and depression seen in young women (Kilbourne, 2000). Because Magazines are a powerful marketing tool; this type of advertising leads to a cultural bias known as â€Å"Weightism† (Kilbourne, 2000). Creative directors and editors at Vogue and Teen Vogue should advertise diverse body types on the cover of their magazines in North America. The standard body was much curvier and more attainable†¦show more content†¦Sometimes girls can understand that this superficial body is unattainable, but they feel shame and failure just the same (Kilbourne, 2014). Young women exposed to this misleading body image on the cover of magazines such as Vogue and Teen Vogue are being harmed physically, mentally and financially. Images projected on the cover of magazines can not be directly linked to causing eating disorders among young girls (Kilbourne, 2000). However, these magazines create a cultural prejudice that belittles that do not fit the body image projected in those magazines (Kilbourne, 2014). The ads represented in magazines sexualize beautiful young women. These beautiful women are rewarded in magazines with attention from men represented by these creative decisions that display women as objects (Kilbourne, 2014). Kilbourne, a professional who has dedicated over 40 years to researching the harmful effects of media says that young women are introduced to these type of ads so young that they believe it is normal. Young women attain more body fat as their bodies develop and grow due to normal physiological changes during puberty (Kilbourne, 2000). Since the changes to their bodies are different than those represented in the ads and fashion magazines, young women are more motivated and concerned by their physical weight and how to control it (Kilbourne, 2000). Studies show that by age 12, one third of girls try to lose weight byShow MoreRelatedThe World Is A Super Tool Essay1276 Words   |  6 Pagesthat has brought the world together while at the same time creating a gap between the haves and the have-nots. Consumer culture has become an integral part of Western culture. Brands and companies have blurred the lines between wants and needs. Advertising in such a way is aimed to bring more convince and options to the consumer. In reality, this type of tactic is most beneficial to the corporation. What’s more, practices such as planned obsolescence further fuels the consumer cycle. 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